Connect normalized requests, route evaluations, auction results, ledgers and audit evidence in one operating record.
- Request normalization
- Route simulation
- Evidence package
Realtime ADX Control Plane
Programmatic trading, routed with evidence.
TradeMesh brings SSP intake, request normalization, seller and buyer routing, DSP auctions, BI, billing, privacy controls and audit evidence into one exchange control plane.
2.5/2.6OpenRTB endpoint and response validation
TraceRequest, route, auction, notice and ledger evidence
PolicyPrivacy, creative, supply-chain and route governance
BISpend, revenue, margin, loss and settlement diagnostics
Platform
One exchange cockpit. Three operating surfaces.
The home page now acts as an overview. Platform explains the control plane, while Sellers and Buyers carry dedicated partner journeys.
For publishers, SSPs, networks and traffic partners managing inventory quality, monetization and test launches.
- Inventory onboarding
- Quality labels
- Revenue diagnostics
For DSPs, agencies and advertisers managing endpoint capability, budget safety, bidding rules, creative and account risk.
- Seat capability
- Bid rules
- Loss attribution
Operating Model
From bid request to commercial review.
Each page carries full context while keeping a clear path across the exchange lifecycle.
Sellers and buyers submit commercial context, technical capability, risk limits and billing terms.
Normalization turns OpenRTB requests into routable, billable and auditable auction context.
Routing explains candidate seats, exclusions, privacy, floors and deal impact.
BI, billing, notices, creative checks, privacy and audit logs close the loop.
Solution Suites
Capabilities organized around four common exchange goals.
Customers do not buy modules in isolation. They evaluate the platform around intake efficiency, revenue growth, budget control and trusted operations.
Collect seller and buyer records, protocol capability, risk labels and billing terms in one pass.
- Forms feed configuration
- Missing records become visible
- Tests bind to launch gates
Decompose growth through fill, win rate, floors, demand sources, deals and margin.
- Inventory tiering
- Demand-source performance
- Settlement-difference tracing
Help buyers control eligible supply with seats, policy, creative and supply-chain conditions.
- Seat capability
- Loss attribution
- Notice and postback evidence
Connect privacy, creative, supply chain, approvals, exports and audit logs into evidence packages.
- Privacy decisions
- Creative policy
- Audit exports
Case Studies
Translate industry case-study outcomes into TradeMesh operating loops.
Mature ADX platforms often frame stories around revenue growth, fill rate, CPA, ROAS, quality supply and unified auctions. TradeMesh grounds those stories in request, route, auction, notice and ledger evidence.
- Problem
- A supply partner wants to scale, but apps, placements, privacy fields and authorization materials are scattered, slowing launch and reconciliation.
- TradeMesh solution
- Model inventory, risk labels, routing, notices and ledger records together so business can explain revenue and engineering can validate the path.
- Problem
- A buyer needs quality supply, creative boundaries and privacy compliance without assembling evidence across several systems.
- TradeMesh solution
- Use seat capability, allowlists, creative policy and supply-chain authorization to control eligible supply and replay outcomes through evidence.
- Problem
- Operations needs to explain fill drops, timeout spikes, billing differences and complaints without a unified trace.
- TradeMesh solution
- Connect requests, routing, auctions, notices, BI, ledger and audit logs into a shared review language.
Buying Rationale
Give business, engineering, operations and finance their own answers.
An ADX website should map value propositions to the questions each role asks, otherwise it reads like a feature list.
Review customers, inventory, demand sources, deals, loss and settlement evidence.
Review normalization, route simulation, endpoint health and replay paths.
Review timeout, rejection, floor, creative, privacy and supply-chain reasons.
Review notices, ledgers, exports, adjustments and approval logs.
Industry Patterns
Reference mature platforms, but differentiate on evidence-led operations.
We decomposed common case-study narratives from PubMatic, OpenX, Magnite, Equativ and similar platforms into four TradeMesh capability themes.
Revenue, fill, CPA, ROAS, brand lift and reach efficiency should trace back to transaction evidence, not just screenshots.
Move quality supply, brand safety, creative limits and audience signals before routing and auction.
Open auctions, PMPs, preferred deals, third-party OpenRTB, VAST and header bidding need one explanation model.
Case pages can tell growth stories; production platforms must also explain authorization, privacy, creative, notice and billing evidence.